

Career Profile
Maria Jose
Hoofprints Founder
Degrees:
BSc in Business Management, specialized in Marketing
MSc in Tourism, Leisure and Environment
Relevant Skills:
Creative Thinking
Written, Visual and Oral Communication
Interpersonal
Critical Thinking
Organizational
Horse riding and handling
Other interests:
Mindfulness, meditation and yoga, animal communication,
music, botanical drawing, exploring the interconnectedness between all beings
About Me
Throughout my experience I have gained a combination between theoretical and pragmatically knowledge on research, marketing and horses. My personal and professional purpose in life is to use this to make the world better for the lives of horses. My connection to them started in my early childhood and has led me into a journey to discover alternative and friendlier ways to relate to them and ride them. I have experienced traditional horse riding in a sports setting, discovering that more than competitive success, building a bond with them is what I truly enjoy the most. Also it has led me to discover how each horse acts as a teacher, helping us connect back with our inner selves and if we are open and receptive enough, helping us expanding our spirits.
Parallel to this, my career path has led me into working on different marketing projects mostly with small start-ups in different sectors and researching on the horse-human relationship in tourism and leisure settings. I truly enjoy uncovering the facets of human behavior from both marketing and academic perspectives and want to put it to good use by promoting healthier ways to relate with the horses that co-inhabit the world with us.
Curious about my hoofprint story? Learn more here.
Relevant Work Experience
September 2017 - March 2021
June 2016 - Sept. 2016
August 2018
February 2015 - January 2016
November 2013 - April 2014
March 2012 - November 2013
Academic Internship in marketing planning and content creation for horse riding stable The Art of Riding in the Netherlands. Under the lead of horse instructor Ylvie Fros, who practices alternative techniques such as Academic Art of Riding, Centered Riding and Zen Body Therapy. The inspiration for starting up Hoofprints!
Horse trail guide and help in stable keeping for Bavarian Horse Riding Stables, in the hills of the Greek island Kefalonia. I learned more about the practical logistics and the social and horse-human dynamics in a horse riding tourism business.
Administrative Coordinator for Liberal Studies Bachelor Program at Michael Polanyi College UFM. Small and new educational program based on experiential learning and a student designed pensum,
Horse trail guiding and help in stable keeping in touristic site Horse Trail Rides at Berjaya Hills in Malaysia. I learned about horse handling and riding in a touristic setting and to engage and instruct tourists from different backgrounds in horse riding.
Assistance in Sales and Customer Service for an Event Venue San Bernardo in a beautiful site in the middle of the forest. My main task was to assist in interacting with potential customers throughout the sales process and managing relationships with existing customers until the day of the event.