Projects
Keeping our focus in helping horse related initiatives leave a hoofprint on the world, we have collaborated in a set of projects which all aim for the same purpose but take different shapes: promoting horse-friendly ways of relating with horses and spreading the awareness on horse welfare and wellness. Until now our work trajectory is still in its early stages, and all projects have arisen and been build upon one another. In the following portfolio you can see the diversity real life examples of ways we can help your initiative leave a hoofprint.
01
Book launch: Mindfulness and horse riding
Market research through interviews, focus groups, surveys and direct participation in horse riding clinics. From this, a marketing strategy and handbook was laid out for the launching of the book "Harmony, Lightness and Horses" by Ylvie Fros.
02
Online Course: Alternative Horse Riding techniques
Assistance in the structural creation and production of an online course module about Biomechanics of the Horse, blending in knowledge from horseriding instructor, Ylvie Fros with theory from the Academic Art of Riding by Bent Branderup.
03
e-book: Horse and Rider Stories
Collection of interviews about inspirational horse and rider duos, who together have transformed to reach a more understanding and harmonious partnership. The stories where transcribed and the e-book was conceptually shaped as a marketing tool for The Art of Riding Stable.
04
Content and Social Media Ads: Alternative horse riding
Creation of written content curated with visuals to use as part of social media campaigns for The Art of Riding Stable. Most of it written for the purpose of building awareness on the horse friendly techniques offered, and advertising webinars and online educational modules.
